Phil Bradley headshot

Available now

San Francisco → Sydney → San Francisco

Hey, I'm Phil.
Your next technical AE.

Fluent in the stack. Proven on the number.

I sell to developers, CTOs, and CIOs in their own language. 9+ years across cybersecurity, ITSM, and AI search. $8.6M closed at Atlassian, 6 of 7 years over quota. And I ship AI products on nights and weekends.

0

years carrying quota

~0%

avg attainment

$0.0M

closed at Atlassian

0

promotions in 3.5 yrs

Closed and expanded across:

Domino's Pizza EnterprisesNRMAVocusFlight CentreBig 4 Bank

On the mainstage. Presenting the Domino's expansion to the global ITSM community.

Phil Bradley on stage at Atlassian's High Velocity ITSM keynote
Atlassian High Velocity ITSM keynote — Domino's expansion story.

The story

Four chapters, one trajectory

1989

Born in San Francisco

Grew up in SF before SF was the AI capital of the world.

2009–2025

16 years in Sydney

Built an enterprise sales career from the ground up across APAC: Big 4 banks, public sector, ASX-listed enterprise.

2016–2025

Cyber → ITSM → AI Search

Trend Micro (enterprise security, promoted mid-market to enterprise), Atlassian (3 promotions in 3.5 years, $8.6M closed), Elastic (selling vector search, RAG, and AI observability to technical buyers).

2025–

Home, in the AI era

Returned to SF in 2025. Selling AI by day, shipping AI products at night (NoPlug.io, Vetted).

The numbers

Verified quota performance

ATTAINMENT AVG ~110%·$8.6M CLOSED ARR·6/7 YEARS OVER QUOTA·ATLASSIAN TEAM OF THE YEAR 2024·3 PROMOTIONS / 3.5 YRS·LARGEST CLOUD MIGRATION GLOBALLY FY24·$24.5K → $2.2M IN 18 MO·

2018 · Trend Micro

Quota $780K · 93% attainment

Ramp year.

2018Trend Micro
0%

2019 · Trend Micro

Quota $1.1M · 127% attainment

Consecutive over-attainment toward enterprise promotion.

2019Trend Micro
0%

2020 · Trend Micro

Quota $1.2M · 104% attainment

2020Trend Micro
0%

2021 · Trend Micro

Quota $1.8M · 127% attainment

Promoted to Enterprise Key Accounts.

2021Trend Micro
0%

2023 · Atlassian

Quota $2.4M · 103% attainment

Largest JSM Cloud deal globally.

2023Atlassian
0%

2024 · Atlassian

Quota $2.6M · 110% attainment

Largest Atlassian cloud migration deal globally (Big 4 bank).

2024Atlassian
0%

2025 · Elastic

Quota $1.2M · 109% attainment

Vocus renewal during $5.2B acquisition + Flight Centre net-new logo.

2025Elastic
0%

2022 reflects a mid-year promotion and segment transition at Atlassian.

0 of 7

years over quota

$0.0M

closed ARR at Atlassian

0

promotions in 3.5 years

Atlassian's largest audience event. Mainstage panel, full house.

Mainstage panel at Atlassian Team Tour
Mainstage panel — Atlassian Team Tour.

Case studies

How I run deals

These aren't claims. Two of them are public Atlassian case studies — links and video below.

Atlassian Team of the Year 2024. Selected by Co-CEO Scott Farquhar to present on the global Sales Kickoff mainstage to 2,000+.

Setup

Small land in a global franchise enterprise — 130,000+ team members, 3,500+ stores.

How I ran it

Built the Group CTO into a champion, executed team-by-team land-and-expand across the org.

Result

$2.2M ARR and a consolidation of 6+ tools (including ServiceNow, Zendesk, PagerDuty) onto one platform.

Proof

Featured at Atlassian's High Velocity ITSM keynote.

130,000+ team members·3,500+ stores·6+ tools consolidated
Phil Bradley presenting the Domino's story at Atlassian's High Velocity ITSM keynote
On stage at Atlassian's High Velocity ITSM keynote, presenting the Domino's expansion.

"Every order counts. Rolling out the Atlassian system of work allowed us to successfully deliver on that promise."

Matthias Hansen, Group CTO, Domino's

Domino's × Atlassian — the customer story behind the $24.5K → $2.2M expansion.

The room you don't see in the demo. CTOs, real questions, real budgets.

Leading a CTO roundtable across APAC
CTO and IT-leader roundtable, APAC.

On stage

In the room and on the stage

Keynotes, CTO roundtables, and industry panels across Australia, New Zealand, and APAC.

Atlassian High Velocity ITSM keynote — presenting the Domino's expansion story.
Atlassian High Velocity ITSM keynote — presenting the Domino's expansion story.
Mainstage panel at Atlassian Team Tour — Atlassian's largest audience event.
Mainstage panel at Atlassian Team Tour — Atlassian's largest audience event.
Leading executive roundtables with CTOs and IT leaders across APAC.
Leading executive roundtables with CTOs and IT leaders across APAC.
Industry panel on enterprise service management.
Industry panel on enterprise service management.
Channel and customer events across Australia and New Zealand.
Channel and customer events across Australia and New Zealand.

Side of desk

Passion projects

Two products I build nights and weekends. Both came out of problems I hit firsthand selling into the enterprise.

Operating system

How I sell

Champion-led

Every seven-figure outcome above started with one person willing to fight internally. I find them and arm them.

Multithreaded by default

MEDDPICC isn't a checklist, it's how I de-risk forecasts. Paper process, security review, procurement. I run it, not survive it.

Fluent in the room

RAG, vector search, MCP, agent orchestration, XDR. When the conversation goes deep, I keep pace — I build with this stack nightly (NoPlug.io, Vetted), so technical buyers never have to translate for me.